Marketing
The titles are listed in this order: Book Title, Author, ISBN, Publisher and ©.
| 2011 Trendspotting for the Next Decade | Laermer | 9780071497275 | MGH ; 2008 |
| 22 Immutable Laws of Branding, The - How to Build a Product or Service into a World-Class Brand | Ries | 9780887309373 | Harper Business ; 1998 |
| 6 Imperatives of Marketing, The - Lessons from the Worlds Best Companies | Magrath | 9780814450420 | MGH ; 1992 |
| Advanced Brand Management - Managing Brands in a Changing World, 2E | Temporal | 9780470824498 | JW ; 2010 |
| Advertising | MacRury | 9780415251266 | TF - Routledge ; 2009 |
| Advertising and Consumer Culture Reader, The | Turow | 9780415963305 | TF - Routledge ; 2009 |
| Advertising and Promotion | Belch | 0071160884 | MGH ; 1998 |
| Advertising Communications and Promotion Management, 2E | Rossiter | 9780071155144 | MGH ; 1996 |
| Advertising Excellence | Bovee | 9780071138529 | MGH ; 1995 |
| Advertising Handbook, The | Powell / Hardy / Hawkin | 9780415423113 | TF - Routledge ; 2009 |
| Advertising Next - 150 Winning Campaigns for the New Communications Age | Himpe | 9780500514160 | Thames & Hudson ; 2800 |
| Advertising Principles and Practice, 4E | Wells | 0137833660 | Prentice Hall, Inc. ; 1998 |
| Advertising that Pulls Response | McCorkell | 0077073207 | MGH ; 1990 |
| Adweek Copywriting Handbook, The - The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One Americas Top Copywriters | Sugarman | 9780470051245 | JW ; 2007 |
| Aftermarketing - How to Keep Customers for Life Through Relationship Marketing | Vavra | 0786304057 | MGH ; 1995 |
| All to One - The Winning Model for Marketing in the Post Internet Economy | Jones | 9780077097998 | MGH ; 2001 |
| Always On - Advertising, Marketing, and Media in an Era of Consumer Control | Vollmer | 9780071508285 | MGH ; 2008 |
| Asian Marketing Casebook, The | Capon | 0137955502 | Prentice Hall, Inc. ; 1999 |
| Bad Medicine - Misconceptions and Misuses Revealed, From Distance Healing to Vitamin O | Wanjek | 9780471434993 | JW ; 2003 |
| Basic Marketing - A Global-Managerial Approach, 12E | Perreault | 0071146202 | MGH ; |
| Basic Marketing, 17E | Perreault | 9780071281041 | MGH ; 2008 |
| Berwyn Ice Cream Co. - A Management and Marketing Simulation, 2E | Dostal | 0395446171 | MGH ; 1989 |
| Beyond MaxiMarketing - Success Secrets of the MaxiMarketing Winners | Rapp | 9780070153387 | MGH ; 1994 |
| Beyond MaxiMarketing - The New Power of Caring and Daring | Rapp | 9780071136228 | MGH ; 1994 |
| Big Book of Marketing, The - Lessons and Best Practices from the Worlds Greatest Companies | Bennett | 9780071621250 | MGH ; 2010 |
| Boomer Marketing - Selling to a Recession Resistant Market | Chaston | 9780415489638 | TF - Routledge ; 2009 |
| Brain Storm - Tap Into Your Creativity to Generate Awesome Ideas and Remarkable Results | Rich | 9781564146687 | Career Press ; 2003 |
| Brand Asset Management - Driving Profitable Growth Through Your Brands | Davis | 9780787950774 | JW ; 2000 |
| Brand for Talent - Eight Essentials to Make Your Talent as Famous as Your Brand | Schumann / Sartain | 9780470182680 | JW ; 2009 |
| Brand Maps - The Competitive Marketing Strategy Game, 4E | Chapman | 0135974518 | Prentice Hall, Inc. ; 1997 |
| Brand Mindset, The - How Companies Like Starbucks, Whirlpool, and Hallmark Became Genuine Brands and Other Secrets of Branding Success | Knapp | 9780071347952 | MGH ; 2000 |
| Brand Spirit - How Cause Related Marketing Builds Brands | Pringle | 9780471987765 | JW ; 1999 |
| Branding Only Works on Cattle - The New Way to Get Known and Drive Your Competitors Crazy (Business Plus)) | Baskin | 9780446178013 | Business Plus ; 2008 |
| Branding Only Works on Cattle - The New Way to Get Known and Drive Your Competitors Crazy (JW) | Baskin | 9780470742570 | JW ; 2008 |
| Brave New Service Strategy, The - Aligning Customer Relationships, Market Strategies, and Business Structures | Gutek | 9780814405277 | AMACOM ; 2000 |
| Building Brand Identity - A Strategy for Success in a Hostile Marketplace | Upshaw | 9780471042204 | JW ; 1995 |
| Building Strong Brands | Aaker | 9780029001516 | Free Press ; 1996 |
| Business Marketing - Connecting Strategy, Relationships, and Learning, 4E | Dwyer / Tanner | 9780071263436 | MGH ; 2009 |
| Chaos Marketing | Nilson | 0077079914 | MGH ; 1995 |
| Commercializing New Technologies - Getting from Mind to Market | Jolly | 9780875847603 | MGH ; 1997 |
| Competing on Value | Hanan | 0814450369 | MGH ; 1991 |
| Competitive Branding | Nilson | 0471984574 | JW ; 1998 |
| Concurrent Marketing, 1E | Cespedes | 0875844448 | MGH ; 1995 |
| Connective Branding - Building Brand Equity in a Demanding World | Fisher-Buttinger | 9780470512401 | JW ; 2008 |
| Consumer Behavior - Building Market Strategy, 7E | Hawkins | 0071153241 | MGH ; 1998 |
| Consumer Behavior - Building Marketing Strategy, 11E | Hawkins | 9780071288415 | MGH ; 2010 |
| Consumer Behavior - Buying, Having, and Being, 9E | Solomon | 9780137034963 | Pearson ; 2011 |
| Consumer Behavior and Advertising Involvement | Krugman | 9780805857887 | TF - Routledge ; 2008 |
| Consumer Behavior, 4E (Loudon) | Loudon | 9780071125116 | MGH ; 1993 |
| Consumer Behavior, 4E (Mowen) | Mowen | 0133209873 | Prentice Hall, Inc. ; 1995 |
| Consumer Behavior, 5E | Hoyer | 9780324834277 | CL - South-Western ; 2010 |
| Consumer Economics - Issues and Behaviors, 2E | Goldsmith | 9780138004828 | Pearson - Prentice Hall ; 2009 |
| Consumer Marketing Strategies | HBS | 0071033432 | MGH ; 1991 |
| Consumer Psychology | Jansson-Boyd | 9780335229284 | MGH ; 2010 |
| Contemporary Advertising and Integrated Marketing Communications, 13E | Arens / Weigold | 9780071220606 | MGH ; 2011 |
| Contemporary Issues in Marketing and Consumer Behaviour | Parsons | 9780750687393 | EL ; 2009 |
| Convergence Marketing - Combining Brand and Direct for Unprecedented Profits | Rosen | 9780470164938 | JW ; 2009 |
| Corporate Creativity - The Winning Edge | Khandwalla | 9780070499492 | MGH ; 2003 |
| Creating Brand Loyalty - The Management of Power Positioning and Really Great Advertising | Czerniawski | 9780814405017 | MGH ; 1999 |
| Creative Advertising - Ideas and Techniques from the Worlds Best Campaigns | Pricken | 9780500284766 | Thames & Hudson ; 2002 |
| Creative Product Design - A Practical Guide to Requirements Capture Management | Bruce | 9780471987208 | JW ; 2000 |
| Creativity, Innovation, and Quality | Plsek | 9780873894043 | ASQ ; 1997 |
| Cross-Cultural Marketing | Burton | 9780415448932 | TF - Routledge ; 2009 |
| Customer-Focused Marketing - Actions for Delivering Greater Internal and External Customer Satisfaction | Chaston | 9780077076986 | MGH ; 1993 |
| Cutting Edge Advertising - How to Create the Worlds Best Print for Brands in the 21st Century, 3E | Aitchison | 9789810678883 | Pearson - Prentice Hall ; 2008 |
| Cutting Edge Commercials - How to Create the Worlds Best TV Ads for Brands in the 21st Century, 2E | Aitchison | 9789810680039 | Pearson - Prentice Hall ; 2008 |
| Cutting Edge Radio - How to Create the Worlds Best Radio Ads for Brands in the 21st Century | Aitchison | 9780130093158 | Pearson - Prentice Hall ; 2003 |
| Data-Driven Marketing - The 15 Metrics Everyone in Marketing Should Know | Jeffery | 9780470504543 | JW ; 2010 |
| Deception in the Marketplace - The Psychology of Deceptive Persuasion and Consumer Self Protection | Boush / Friestad | 9780805860870 | TF - Routledge ; 2009 |
| Developing New Products with TQM | Gervirtz | 0071133291 | MGH ; 1994 |
| Digital Marketing for Dummies | Carter | 9780470057933 | JW ; 2007 |
| Direct Marketing | Power | 9780074705087 | MGH ; 2000 |
| Direct Marketing - An Integrated Approach | McDonald | 9780071159517 | MGH ; 1998 |
| Direct Marketing - Strategy, Planning, Execution, 3E | Nash | 9780070460324 | MGH ; 1995 |
| Direct Marketing Handbook, The, 2E | Nash | 9780070460270 | MGH ; 1992 |
| Direct Marketing Management | Roberts | 013214784X | Prentice Hall, Inc. ; 1989 |
| Direct Marketing Rules of Thumb | Bodian | 0070063400 | MGH ; 1995 |
| Direct Marketing Success - What Works and Why | Gosden | 9780471513285 | JW ; 1985 |
| Divide and Conquer - Target Your Customers Through Market Segmentation | Webber | 9780471176336 | JW ; 1998 |
| Do-It-Yourself Advertising | Ramacitti | 9780814477434 | AMACOM ; 1992 |
| Do-It-Yourself Business Promotions Kit, The | Griffin | 0131060147 | Prentice Hall, Inc. ; 1995 |
| Driving Brand Value - Using Integrated Marketing to Manage Profitable Stakeholder Relationships | Duncan | 9780786308224 | MGH ; 1997 |
| Emerging Market Portfolios - Diversification and Hedging Strategies | Papaioannou | 0786303379 | MGH ; 1997 |
| Emotional Branding - The New Paradigm for Connecting Brands to People | Gobe | 9781581150780 | Allworth Press ; 2001 |
| Essentials of Marketing Research, 2E | Hair / Wolfinbarger / Ortinau / Bush | 9780071220286 | MGH ; 2010 |
| Essentials of Marketing, 2E | Lancaster | 9780071134477 | MGH ; 1993 |
| Essentials of Services Marketing | Lovelock | 9789810679958 | Pearson - Prentice Hall ; 2009 |
| Ethical Marketing and the New Consumer | Arnold | 9780470743027 | JW ; 2009 |
| Exhibit Marketing - A Success Guide for Managers, 2E | Chapman | 9780070112322 | MGH ; 1995 |
| Exhibit Marketing - A Survival Guide for Managers | Chapman | 0071001697 | MGH ; 1987 |
| Faith-Based Marketing - The Guide to Reaching 140 Million Christian Customers | Hutchins / Stielstra | 9780470422106 | JW ; 2009 |
| Forensic Marketing | Barrett | 0077079000 | MGH ; 1995 |
| Fundamentals of Creative Advertising, The | Burtenshaw | 9782940373185 | AVA Publishing ; 2006 |
| Fundamentals of Marketing, 9E | Stanton | 0071009418 | MGH ; 1991 |
| Gen Buy - How Tweens, Teens, and Twenty-Somethings are Revolutionizing Retail | Yarrow / O Donnell | 9780470400913 | JW ; 2009 |
| Get Clients Now! - A 28-Day Marketing Program for Professionals and Consultants | Hayden | 9780814479926 | AMACOM ; 1999 |
| Getting Partnering Right - How Market Leaders are Creating Long-Term Competitive Advantage | Rackham | 9780070517820 | MGH ; 1996 |
| Global Brand Integrity Management - How to Protect Your Product in Todays Competitive Environment | Post | 9780071494441 | MGH ; 2008 |
| Global Marketing Strategy | Douglas | 9780071132770 | MGH ; 1995 |
| Great Print Advertising | Antin | 0471557137 | JW ; 1993 |
| Greater Good - How Good Marketing Makes for Better Democracy | Quelch | 9781422117354 | HBS Press ; 2007 |
| Guerilla Marketing Excellence - The Fifty Golden Rules for Small-Business Success | Levinson | 9780395608449 | Houghton Mifflin ; 1993 |
| Guerrilla Marketing for Dummies | Margolis / Garrigan | 9780470289679 | JW ; 2008 |
| Guerrilla Marketing for Job Hunters 2.0 - 1,001 Unconventional Tips, Tricks, and Tactics for Landing Your Dream Job | Levinson / Perry | 9780470455845 | JW ; 2009 |
| Guerrilla Marketing in 30 Days, 2E | Levinson | 9781599182667 | MGH - Entrepreneur Press ; 2009 |
| Guerrilla Marketing on the Internet - The Definitive Guide from the Father of Guerrilla Marketing | Levinson | 9781599181943 | EP ; 2008 |
| Guest-Based Marketing - How to Increase Restaurant Sales Without Breaking Your Budget | Marvin | 9780471153948 | JW ; 1997 |
| HBR on Brand Management | Harvard | 9781578511440 | MGH ; 1999 |
| HBR When Marketing Becomes A Minefield What Will You Do? | Harvard | 9781591395058 | MGH ; 2004 |
| Hey Whipple, Squeeze This - A Guide to Creating Great Ads | Sullivan | 9780471293392 | JW ; 1998 |
| Home-Based Catalog Marketing - A Success Guide for Entrepreneurs | Bond | 9780070065956 | MGH ; 1993 |
| How Asia Advertises - The Most Successful Campaigns in Asia-Pacific and the Marketing Strategies Behind Them | Aitchison | 9780470820551 | JW ; 2002 |
| How to Develop and Manage Successful Distributor Channels in World Markets | Fath | 9780814403068 | MGH ; 1995 |
| Influencer Marketing - Who Really Influences Your Customers? | Brown | 9780750686006 | BH ; 2008 |
| Inspired Marketing - The Astonishing Fun New Way to Create More Profits for Your Business by Following Your Heart | Vitale | 9780470183649 | JW ; 2008 |
| Instant Advertising | Sugars | 9780071466608 | MGH ; 2006 |
| Instant Appeal - The 8 Primal Factors That Create Blockbuster Success | Kunkel | 9780814409466 | MGH - AMACOM ; 2009 |
| Integration Marketing - How Small Businesses Become Big Businesses and Big Businesses Become Empires | Joyner | 9780470454596 | JW ; 2009 |
| International Marketing - Strategy and Theory, 5E | Onkvisit | 9780415772624 | TF - Routledge ; 2009 |
| International Marketing - Text and Cases | Paul | 9780070635883 | MGH ; 2008 |
| Juicing the Orange - How to Open Creativity Into a Powerful Business Advantage | Fallon | 9781591399278 | HBS Press ; 2006 |
| Just Good Business - The Strategic Guide to Aligning Corporate Responsibility and Brand | McElhaney | 9781576754412 | MGH - Berrett-Koehler ; 2008 |
| Kleppners Advertising Procedure, 13E | Russell | 9780132284875 | Prentice Hall, Inc. ; 1996 |
| Kleppners Advertising Procedure, 14E | Russel | 0139085750 | Prentice Hall, Inc. ; 1999 |
| Kleppners Advertising Procedure, 18E | Lane / King / Reichert | 9780132465519 | Pearson ; 2011 |
| Lead Generation Handbook, The - How to Generate All the Sales Leads Youll Ever Need -- Quickly, Easily, and Inexpensively! | Bly | 0814403638 | MGH ; 1998 |
| Levitt on Marketing | HBS | 0071033440 | MGH ; 1991 |
| Madscam - Kick-Ass Advertising Without the Madison Avenue Price Tag | Parker | 9781599180427 | EP ; 2006 |
| Management Skills in Marketing | Morse | 9813076089 | MGH ; 1996 |
| Market Makers, The - How Leading Companies Create and Win Markets | Spulber | 007060584X | MGH ; 1998 |
| Market Mapping - How to Use Revolutionary New Software to Find, Analyze, and Keep Customers | Baker | 9780070036895 | MGH ; 1993 |
| Market-Based Management - Strategies for Growing Customer Value and Profitability | Best | 9780138564773 | Prentice Hall, Inc. ; 1997 |
| Market-Led Strategic Change - Transforming the Process of Going to Market. 4E | Piercy | 9781856175043 | EL ; 2009 |
| Marketing (1988) | Bennett | 0071004009 | MGH ; 1988 |
| Marketing (1992) | Bovee | 9780071125451 | MGH ; 1992 |
| Marketing - An Introduction, 4E | Kotler | 9780132631204 | Prentice Hall, Inc. ; 1997 |
| Marketing - Connecting with Customers | Harrell | 9780023502514 | Prentice Hall, Inc. ; 1999 |
| Marketing - Real People, Real Choices | Solomon | 9780132318044 | Prentice Hall, Inc. ; 1997 |
| Marketing - Text and Cases | Theng | 9780071138260 | MGH ; 1994 |
| Marketing Channels - A Relationship Management Approach | Pelton | 0256238588 | MGH ; 1997 |
| Marketing Channels, 5E | Stern | 9780132427937 | Prentice Hall, Inc. ; 1996 |
| Marketing Ethics | Brenkert | 9780631214229 | Blackwell Publishing ; 2008 |
| Marketing Magic - Action-Oriented Strategies That Will Help You Find Customers, Promote Your Products or Services, Create Exciting Marketing Plans | Debelak | 9781558507043 | Adams ; 1994 |
| Marketing Management | Marshall | 9780071283182 | MGH ; 2010 |
| Marketing Management - An Asian Perspective, 2E | Kotler | 9780130109804 | Prentice Hall, Inc. ; 1999 |
| Marketing Management - Knowledge and Skills, 9E | Peter | 9780071280761 | MGH ; 2008 |
| Marketing Management - Strategies and Programs, 5E | Guiltinan | 0071133224 | MGH ; 1994 |
| Marketing Management and Strategy | Doyle | 9780130653505 | Prentice Hall, Inc. ; 1994 |
| Marketing Masters - Secrets of Americas Best Companies | Walden | 9780887305900 | Harper Business ; 1993 |
| Marketing Metrics - The Definitive Guide to Measuring Marketing Performance, 2E | Farris / Bendle / Pfeifer / Reibstein | 9780137058297 | Pearson ; 2010 |
| Marketing Myths That are Killing Business - The Cure for Death Wish Marketing | Clancy | 9780070113619 | MGH ; 1994 |
| Marketing of Services, The - A Total Approach to Achieving Competitive Advantage | Irons | 9780077090845 | MGH ; 1997 |
| Marketing Performance Assessment | Bonoma | 9780875842035 | HBS Press ; 1988 |
| Marketing Planning by Design - Systematic Planning for Successful Marketing Strategy | Strauss | 9780470721674 | JW ; 2008 |
| Marketing Power Plays - How the Worlds Most Ingenious Marketers Reach the Top of Their Game | Business Week | 9780071475587 | MGH ; 2007 |
| Marketing Research - A Practical Approach for the New Millennium | Hair | 9780071164764 | MGH ; 2000 |
| Marketing Research - The Right Way | HBR | 007103336X | MGH ; 1991 |
| Marketing Research, 2E | Burns | 0139224289 | Prentice Hall, Inc. ; 1998 |
| Marketing Research, 2E | Kong / D Orville | 9789810681579 | Pearson ; 2009 |
| Marketing Strategies for Competitive Advantage | Adcock | 9780471981695 | JW ; 2000 |
| Marketing Strategy - A Customer-Driven Approach | Schnaars | 9780029279533 | FP ; 1991 |
| Marketing Strategy - A Decision-Focused Approach | Walker | 9780070131552 | MGH ; 2008 |
| Marketing to the Affluent | Stanley | 9780070610477 | MGH ; 1988 |
| Marketing without Megabucks - How to Sell Anything on a Shoestring | Horowitz | 9780671760366 | Prentice Hall, Inc. ; 1993 |
| Marketing, 11E | Etzel | 9780071147354 | MGH ; 1997 |
| Marketing, 2E (Bovee) | Bovee | 9780071138505 | MGH ; 1995 |
| Marketing, 2E (Keegan) | Keegan | 9780130163875 | Prentice Hall, Inc. ; 1995 |
| Martin Pring on Market Momentum | Pring | 9780786311767 | MGH ; 1993 |
| Mastering Marketing - Complete MBA Companion in Marketing | 9780273642220 | FT ; 1999 |
|
| Maxi-Marketing | Rapp | 0071002790 | MGH ; 1987 |
| MGH 36-Hour Marketing Course | Seglin | 0070560633 | MGH ; 1990 |
| Mobile Advertising - Supercharge Your Brand in the Exploding Wireless Market | Sharma | 9780470185988 | JW ; 2008 |
| Multichannel Challenge, The - Integrating Customer Experiences for Profit | Wilson | 9780750687119 | BH ; 2008 |
| Multichannel Marketing - Metrics and Methods for On and Offline Success | Arikan | 9780470239599 | Sybex ; 2008 |
| Multinational Direct Marketing - The Methods and the Markets | Miller | 9780070423565 | MGH ; 1995 |
| New Marketing Conversation, The - Creating and Strengthening Relationships Between Buyers and Sellers | Stein | 9780324200577 | TL ; 2005 |
| New Marketing Imperatives - Innovative Strategies for Todays Marketing Challenges | Yovovich | 9780133110517 | Prentice Hall, Inc. ; 1995 |
| New Maxi-Marketing, The - The Classic Guide to Transforming Your Advertising, Promotion, and Marketing Strategy for the Information Economy | Rapp | 9780070520332 | MGH ; 1996 |
| New Rules of Marketing, The - How to Use One-to-One Relationship Marketing to Be the Leader in Your Industry | Newell | 9780786312283 | MGH ; 1997 |
| OmniPowerful Brand, The - The New Gold Standard in Brand Management | Delano | 9780814404591 | AMACOM ; 1999 |
| Online Advertising Playbook - Proven Strategies and Tested Tactics from the Advertising Research Foundation | Plummer | 9780470051054 | JW ; 2007 |
| Portable MBA in Marketing, The, 2E | Schewe | 9780471193678 | JW ; 1998 |
| Power Brands - Measuring, Making, and Managing Brand Success, 2E | Riesenbeck / Perrey | 9783527503902 | JW ; 2009 |
| Power of Industrial Brands, The - An Effective Route to Competitive Advantage | Hague | 9780077078393 | MGH ; 1994 |
| Principles of Marketing - A Global Perspective | Kotler / Armstrong / Ang | 9789810679521 | Pearson - Prentice Hall ; 2009 |
| Principles of Marketing - An Asian Perspective | Kotler | 9780131234390 | Prentice Hall, Inc. ; 2005 |
| Principles of Services Marketing | Palmer | 9780077077464 | MGH ; 1994 |
| Professional Services Marketing - How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success | Schultz / Doerr | 9780470438992 | JW ; 2009 |
| Profitable Purchasing Strategies | Steele | 0077092147 | MGH ; 1996 |
| Quality Assurance in Marketing - Setting Action Standards for Better Results | Sparling | 9780077078768 | MGH ; 1994 |
| Record Label Marketing, 2E | Hutchison | 9780240812380 | EL ; 2010 |
| Reinventing Interactive and Direct Marketing - Leading Experts Show How to Maximize Digital ROI with iDirect and iBranding Imperatives | Rapp | 9780071638029 | MGH ; 2010 |
| Repositioning - Marketing in An Era of Competition, Change, and Crisis | Trout / Rivkin | 9780071635592 | MGH ; 2010 |
| Reputation Marketing - Building and Sustaining Your Organizations Greatest Asset | Marconi | 9780658014291 | MGH ; 2002 |
| Rethinking Marketing - Sustainable Market-ing Enterprise in Asia, 2E (PB) | Kotler | 9789810677947 | Pearson ; 2007 |
| Sales and Marketing - The Only Book You Need If Youre New to Sales and Marketing | FBB | 9780070015685 | MGH ; 1996 |
| Sales, Marketing and Continuous Improvement | Stowell | 0787908576 | JW ; 1997 |
| Satisfaction - A Behavioral Perspective on the Consumer | Oliver | 9780071154123 | MGH ; 1997 |
| Science of Success, The - How Market-Based Management Built the Worlds Largest Private Company | Koch | 9780470139882 | JW ; 2007 |
| Secrets of Effective Direct Mail, The | Robinson | 9780071006309 | MGH ; 1989 |
| Secrets of the Marketing Masters - What the Best Marketers Do and Why It Works | Martin | 9780814409435 | MGH - AMACOM ; 2009 |
| Services Marketing | Zeithaml | 0071148817 | MGH ; 1996 |
| Services Marketing - Integrating Customer Focus Across the Firm, 2E | Zeithaml | 9780071169943 | MGH ; 2000 |
| Services Marketing - Integrating Customer Focus Across the Firm, 5E | Zeithaml / Bitner / Gremler | 9780071263931 | MGH ; 2009 |
| Seven Lost Secrets of Success, The | Vitale | 9780470108109 | JW ; 2007 |
| Social Psychology of Consumer Behavior | Wanke | 9781841694986 | TF - Psychology Press ; 2009 |
| Solution-Centric Organization, The - Transform Your Revenue Engine to Market and Sell High Value Solutions | Eades | 9780072262643 | MGH ; 2006 |
| Start and Succeed in Multilevel Marketing | Rishel | 0471247782 | JW ; 1999 |
| Startup Guide to Guerrilla Marketing - A Simple Battle Plan for First-Time Marketers | Levinson | 9781599181530 | EP ; 2008 |
| Strategic Marketing | Cravens | 0256214387 | MGH ; 1997 |
| Strategic Marketing - An Introduction, 2E | Proctor | 9780415458177 | TF - Routledge ; 2008 |
| Strategic Marketing Management | Moutinho / Southern | 9781844800001 | CL ; 2010 |
| Strategic Marketing, 5E | Cravens | 0071144684 | MGH ; 1997 |
| Strategic Role of Marketing, The - Understanding Why Marketing Should Be Central to Your Business Strategy | Davies | 9780077078546 | MGH ; 1995 |
| Sustainability Marketing - A Global Perspective | Belz / Peattie | 9780470519226 | JW ; 2009 |
| Tested Advertising Methods, 5E | Caples | 9780132446099 | Prentice Hall, Inc. ; 1997 |
| Think ASEAN! - Rethinking Marketing Toward ASEAN Community 2015 | Kotler | 9780071254052 | MGH ; 2007 |
| Think Like a Marketer - What It Really Takes to Stand Out from the Crowd, the Clutter, and the Competition | Sonnier | 9781601630735 | MGH - Career Press ; 2009 |
| TQM for Sales and Marketing Management | Cortada | 9780071132473 | MGH ; 1993 |
| TQM for Sales and Marketing Management (HB) | Cortada | 9780070237520 | MGH ; 1993 |
| Transforming Your Go-to-Market Strategy - The Three Disciplines of Channel Management | Rangan | 9781591397663 | MGH ; 2006 |
| Trout on Strategy - Capturing Mindshare, Conquering Markets | Trout | 9780071437943 | MGH ; 2004 |
| Truth About Creating Brands People Love, The | Till / Heckler | 9780137128167 | Pearson - FT Press ; 2009 |
| Upside-Down Marketing - Turning Your Ex-Customers Into Your Best Customers | Walther | 9780070680470 | MGH ; 1994 |
| Value Creation - The Power of Brand Equity | Neal | 9781587992049 | CL ; 2008 |
| Value-Based Marketing - Marketing Strategies for Corporate Growth and Shareholder Value, 2E | Doyle | 9780470773147 | JW ; 2008 |
| Waking the Giant - Revitalising the Mature Brand | Steidl | 9781742169521 | JW ; 2009 |
| What Makes Winning Brands Different - The Hidden Method Behind the Worlds Most Successful Brands | Buchholz | 9780471720256 | JW ; 2000 |
| Why Customers Really Buy - Uncovering the Emotional Triggers That Drive Sales | Goodman | 9781601630414 | MGH - Career Press ; 2009 |
| Winning in High-Tech Markets - The Role of General Management | Morone | 0071033866 | MGH ; 1993 |
| Wireless Rules - New Marketing Strategies for Customer Relationship Management Anytime, Anywhere | Newell | 9780071374378 | MGH ; 2001 |